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things that just are

Wednesday, September 14, 2005

Blade Wars

From the WSJ Evening Wrap:
Thirty years ago, mocking Gillette's claims about its twin-blade razor, the Trac II, Saturday Night Live made a commercial parody for a product called the "Triple-Trac" a three-bladed razor. "Because you'll believe anything," the commercial said. The writers of that SNL gag might not have believed how prescient they were. In 1998, Gillette introduced a three-bladed razor called the Mach3. Schick countered in 2003 with a four-bladed razor, the Quattro. And today, Gillette upped the ante, unveiling a five-bladed razor, the Fusion. "Gillette Fusion is more than just a next generation shaving brand," Gillette CEO James Kilts said in a statement, "it's the future of shaving." Until somebody adds another blade, at least.


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