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Just-Stam
things that just are

Thursday, January 22, 2004

Don't forget to proofread

A Good Way to Lose Subscribers...

Reuters

LONDON (Reuters) - A hiking magazine apologized on Thursday after it published a route plan that would have sent walkers striding into thin air off the north face of Britain's largest mountain, Ben Nevis.

The magazine, Trail, missed out a vital bearing needed to guide climbers off the summit of the Scottish mountain in bad weather. Anyone who had followed the magazine's directions would have plunged down a sheer cliff into nearby Gardyloo Gully.

Editor Guy Procter, himself a keen hillwalker, said that Trail published 200 routes every year and had never made a similar mistake before.

'I should have picked it up at the final proofreading stage, but unfortunately it slipped through,' he told Reuters. The error was spotted by the Mountaineering Council of Scotland, which published a warning about the 'dangerous bearing' on their Web Site.
Procter said he was confident his readers always carried maps while hill-walking and would therefore immediately notice the error."

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